Flo + Rest

Founded by mom of two, Genoa Beal, Flo + Rest is more than just a boutique—it’s a reflection of balance, movement, and everyday style. Inspired by her children’s names and a deep appreciation for both fitness and rest, Genoa created a space where style meets function, and where feeling put together doesn’t have to feel complicated.

After stepping away from the corporate world to focus on family, Genoa spent years working alongside her husband’s company. But with a passion for fashion and fitness, she saw an opportunity to bring something new to East Hants—a thoughtfully curated activewear and loungewear boutique designed for real life.

At Flo + Rest, we specialize in hand-curated athleisure and loungewear—high-quality, versatile pieces made to be worn on repeat. Our goal? To make getting dressed effortless, so you can flow through your day in style—whether you're working from home, hitting a workout, running errands, or finally taking that well-deserved moment to rest.

Thank you for being here—let’s Flo together!